Mozilla MIECO

We partnered with Mozilla to highlight their innovative Internet Ecosystem program (MIECO). Our mission was to convey complex, open-source initiatives through visually engaging and easily digestible animated chapters. We overcame technical challenges by implementing a remote camera system, capturing authentic interviews via Riverside.fm. Meticulous planning, strategic workflow, and creative animation brought this project to life, setting new standards for digital storytelling.

You take some programming royalty from all over the planet, mix them with a nonprofit on a mission to spark creativity though open-source projects. What does that get you? MIECO, baby!

T H E C H A L L E N G E

We wanted to get the word out about the Mozilla Internet Ecosystem (MIECO) program, putting a spotlight on the people driving its success and the standout achievements of the project. It was all about creating buzz, showing off the hard work and innovation of key contributors, and sharing the wins that came out of this initiative. Distilling dense, complex topics into a readily digestible format for broad distribution is no easy feat. And when participants’ webcam recordings failed to meet quality standards, we stepped in to build a remote camera system for conducting interviews using Riverside.fm.

This approach, coupled with pre-screening questions, allowed the team to capture authentic and compelling content in a conversational way. The best part: this project offered a blank canvas for animation, a challenge the team embraced enthusiastically to push ourselves and the bounds of our own imaginations.

T H E S O L U T I O N

This project was driven by a group of exceptionally talented individuals who thrived under the structured organization and tight deadlines that defined our workflow. To ensure maximum efficiency and effectiveness, we meticulously organized every aspect of the project, assigning precise deadlines for each shot to keep everyone on track. Our designers, a step ahead of the animators, meticulously crafted frames that not only set the visual tone but also streamlined the animation process. This proactive approach allowed the team to focus intensely on quality, resulting in a visually stunning and impactful piece that was delivered within the challenging timeline.

MIECO showcases the perfect blend of strategic planning, technological skill, and creative flair. Our team worked seamlessly to turn complex ideas into accessible, compelling content. Leveraging remote recording tech and animation, we addressed quality challenges and elevated our standards for collaboration and execution. Despite an aggressive production schedule, the project was managed efficiently, ensuring each phase progressed smoothly from start to finish. Ultimately, we didn’t just meet the project objectives—it set a new benchmark for innovation and teamwork in digital storytelling.